In a 30-day optimization window, The Avenue Cookery School increased active users from 4.9K to 6.9K, grew purchases from 208 to 246, and reached #1 in AI visibility.
+81.3%
Active users
+173.9%
Key events
+62.9%
Purchases
#1
AI visibility benchmark
Source: AI visibility benchmark, 2024
Source: Google Analytics 4, 30-day window
The Avenue Cookery School had strong brand recognition, but digital performance was slipping. The site also lacked the schema, entity signals, and AI-search readiness needed to compete across Google, ChatGPT, Perplexity, and Gemini.
Source: Google Analytics 4, baseline period
01 — Technical SEO & Foundation Rebuild
Intelitune diagnosed the technical, structural, and entity-level issues first, then prioritized fixes before expanding AI-facing content and schema. We rebuilt the schema layer across Organization, Course, FAQ, Product, and LocalBusiness, while improving site performance, crawl readiness, and page-level clarity.
02 — AEO & Content Structuring
Next, we reworked core pages for stronger topical coverage, clearer intent alignment, and better answer extraction. That included entity mapping across the brand, courses, and instructors, plus FAQ, How-To, and Review schema to improve retrieval across search and AI systems.
03 — GEO & AI Visibility Expansion
We then optimized the site for AI search platforms including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Llama. That included metadata and page summaries designed for AI retrieval and citation, stronger brand mentions, and better local signals through GMB and Bing IndexNow support.
| Metric | Before | After | Growth |
|---|---|---|---|
| Active Users | 4.9K | 6.9K | +81.3% |
| Event Count | 89K | 139K | +109% |
| Key Events | 862 | 1.6K | +173.9% |
| Purchases | 208 | 246 | +62.9% |
Metric
Before
After
Growth
Active Users
4.9K
6.9K
+81.3%
Event Count
89K
139K
+109%
Key Events
862
1.6K
Purchases
208
246
+62.9%
Source: GA4, before
Source: GA4, after
This was not a visibility-only result. The gains showed up in engagement, key events, purchases, and revenue.
GA4 attributed measurable sessions, key events, and revenue to ChatGPT traffic:
•820 total sessions
•714 engaged sessions
•87.07% engagement rate
•124 key events
•£2,262.00 total revenue
Breakdown:
•chatgpt.com / (not set) generated 568 sessions, 70 key events, and £1,872.00 in revenue
•chatgpt.com / referral generated 216 sessions, 54 key events, and £390.00 in revenue
This matters because it ties AI visibility to actual user activity, conversion signals, and revenue.
Source: GA4 traffic acquisition, ChatGPT source
| Platform | Position | Visibility | Sentiment |
|---|---|---|---|
| ChatGPT | #1 | 100% | 85/100 |
| Perplexity | #1 | 100% | 84/100 |
| Gemini (Google AI) | #2 | 98% | 83/100 |
| Claude | #2 | 97% | 82/100 |
| Llama | #3 | 94% | 81/100 |
| Copilot | #3 | 91% | 80/100 |
AI visibility matters. But on its own, it is not enough. In this case, it was supported by stronger engagement, key events, purchases, and revenue.
The Avenue Cookery School finished #1 in the AI visibility benchmark with 96.6% visibility, 9.0% SOV, and 84 sentiment.
Source: GA4 traffic acquisition, ChatGPT source
Intelitune completely revolutionized our digital visibility. In just one month, we saw massive growth not only in traffic and conversions but also in how AI platforms recognize and recommend our brand. We’ve gone from hidden to the most visible cookery school online even ranking above Google and Waitrose!
COO, The Avenue Cookery School
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AI visibility should be tied to commercial outcomes
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