In 45 days, Vision One increased active users from 1.3K to 2.9K, doubled CTR, and improved average position from 40.2 to 20.7.
+108.7%
Active users
+100%
CTR improvement
40.2 → 20.7
Average position
38%
Overall AI visibility
Vision One had strong market credibility offline, but that authority was not translating into digital performance. The site was technically fragmented, under-optimized for AI discovery, and not turning brand authority into stronger digital visibility.
01 — Technical Foundation & Traditional SEO
Intelitune started with a technical diagnosis across crawlability, indexation, duplicate content, orphan pages, and Core Web Vitals. We fixed indexation and canonical issues, improved internal linking, and rebuilt the site’s technical foundation for better crawlability and machine-readable relevance.
Next, we strengthened the schema and entity layer across the brand, services, FAQs, and thought leadership content. Service pages were rewritten around intent-based queries, semantic clusters, and featured-snippet patterns to improve retrieval across search and AI systems.
03 — GEO & Local Authority Building
We then expanded the site for generative search and local authority. That included content structures designed for AI retrieval and citation, citation-worthy statistics, expert-led E-E-A-T improvements, UK-specific landing pages, Bing IndexNow integration, and stronger local citation consistency.
Metric
Before
After
Growth
Google Clicks
919
1.06K
+15.3%
Google CTR
0.3%
0.6%
+100%
Google Avg. Position
40.2
20.7
+48.5%
Bing Clicks
61
89
+45.9%
Bing CTR
0.2%
0.29%
—
Search performance improved through stronger ranking efficiency, not just broader exposure. In Google Search Console, clicks increased while CTR doubled and average position improved materially. Impressions declined over the same period, while clicks, CTR, and average position improved. That points to more efficient search visibility, likely concentrated in stronger-intent queries.
Google Search Console
Bing Webmaster Tools
GA4 showed that search improvements were accompanied by stronger user activity.
This matters because the gains were not limited to ranking metrics. User growth and event activity also increased during the optimization window.
Source: Google Analytics 4, after state — Active users 2.9K, Event count 24K, Key events 72, New users 2.8K
PLATFORM
VISIBILITY
SENTIMENT
RANK
Perplexity
#2
54.5%
80/100
Google AI Mode
#4
32.1%
77/100
Gemini
#5
29.9%
ChatGPT
#8
7.1%
75/100
AI visibility improved across multiple models, with the strongest performance in Perplexity and Google AI Mode. In this case, AI visibility was supported by stronger search performance and user growth, not presented as a standalone metric.
in UK market research visibility benchmark
Vision One reached #7 in the UK market research visibility benchmark, with 38% overall AI visibility and 15 top-3 positions for high-value market research terms.
Managing Director, Vision One
01
Ranking efficiency matters as much as raw visibility
Vision One’s strongest search gain was not impressions. It was better position, higher CTR, and more efficient search performance.
02
Entity structure improves AI recognition
Schema, service-level structure, and stronger entity connections made the site easier for AI models to interpret and cite.
03
Google, Bing, GA4, and AI visibility benchmarks together create a stronger proof set than any one source alone.
04
Technical fixes, content restructuring, AI extraction patterns, and local authority work produced stronger results together than any one tactic would have alone.
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Book a free AI visibility test to see where your brand stands across Google, Bing, ChatGPT, Perplexity, and Gemini — and where Intelitune can improve discoverability, engagement, and qualified traffic.
