Home Case Study Skyscale

How skyscale expanded AI visibility and doubled clicks in 90 days .

In 90 days, SkyScale increased search impressions from 7.45K to 41.9K, doubled clicks from 46 to 92, and grew active users by 182%.

+462%

Search impressions growth

Clicks

+182%

Active users

+687.5%

Key events

SkyScale already had relevant service pages and some Google visibility, but that was not translating into AI-driven discovery. The site was not clearly structured for AI systems to interpret what SkyScale offered and when it should be recommended.

01 — Technical SEO & Entity Foundation

Intelitune focused first on the technical and structural signals that help search engines and AI systems interpret a brand correctly. We clarified entity signals, strengthened the site’s machine-readable relevance, and improved the foundation required for AI-driven recommendation and citation.

02 — AEO & Commercial Query Alignment

Next, we aligned SkyScale’s pages to the kinds of commercial-intent prompts and searches buyers actually use. That meant tightening service-page positioning, sharpening answer-ready copy, and structuring the site so AI systems could more confidently connect SkyScale to Melbourne AI SEO, AEO, and GEO queries.

 

03 — GEO & Visibility Expansion

We then pushed for broader inclusion across AI and search surfaces by improving recommendation readiness, semantic clarity, and topical alignment. The result was stronger presence in Google AI Overviews, improved benchmark visibility, and engaged traffic from AI-originating sources including ChatGPT.

GA4 showed that the increase in visibility was accompanied by much stronger on-site activity.

970

Active users

+182.0%
14K
Event count
+105.8%
126
Key events
+687.5%
951
New users
+175.7%

That matters because the gains were not limited to impressions. User acquisition and conversion-signaling activity also increased materially during the period.

SIGNAL

CURRENT

Competitor benchmark rank

#3

Benchmark visibility

12.4%

Benchmark sentiment

78

AI Search Share of Voice

2.2%

Open Web Share of Voice

55%

Sentiment score

80%

The benchmark data shows measurable AI visibility, sentiment, and share-of-voice growth relative to named competitors.

#3 in the competitor benchmark shown

SkyScale ranked #3 in the competitor benchmark shown, with 12.4% visibility78 sentiment, and 2.2% AI Search Share of Voice. A separate panel in the same benchmark shows 80% sentiment score and 55% Open Web Share of Voice, alongside a +102.3% sentiment improvement and +100.0% Open Web share-of-voice growth.

SkyScale did not just improve benchmark visibility. It also appeared directly inside Google AI Overviews for high-intent local agency queries. In the screenshots provided, SkyScale is shown inside the AI-generated answer, inside the source card, and inside the organic results below the AI Overview. That is stronger proof than a visibility score alone because it shows how the brand is actually surfaced to buyers in a live search experience.

AI visibility also started to translate into real site traffic.

GA4 attributed 40 sessions to ChatGPT sources, including:

  • 23 engaged sessions
  • 57.5% engagement rate
  • 2m 26s average engagement time
  • 8.93 events per session

•chatgpt.com / referral generated 30 sessions with 56.67% engagement rate and 2m 50s average engagement time

•chatgpt.com / (not set)
 generated 10 sessions with 60% engagement rate

This is still an emerging traffic source, not a primary channel. But it shows that AI visibility was beginning to convert into measurable, engaged visits.

chatgpt-traffic

01

AI inclusion is different from traditional SEO growth
SkyScale’s strongest gains came from broader search visibility and AI inclusion, not from a classic rankings-only pattern.

02

Entity clarity shapes recommendation readiness
AI systems need clearer signals about who a business is, what it does, and when it should be recommended. That foundation matters.

03

AI visibility should be tied to user behavior
The stronger case here is not just AI Overview presence. It is AI visibility supported by GA4 growth and engaged ChatGPT traffic.

04

Visibility only matters when engagement follows

SkyScale’s impressions increased sharply and clicks doubled. That is a broader visibility gain, not a single-keyword story.

Businesses already showing up in AI search

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