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How to show up in AI search.

Tactics, methodology, and measurement for getting cited across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

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Entity & Semantic

What Is Entity SEO? A Plain-English Guide for 2026

Entity SEO is optimizing so search engines and AI recognize your brand as a clear, trusted entity, not just a page of keywords.

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Currently cited in Gemini · B2B market research

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engagements

  • 5

verticals

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ARCHIVE / RESEARCH_INDEX
VOL. 2026 — NO. 10
NO.
July 29, 2026
8 MIN READ

How ChatGPT Decides What to Recommend (And How to Influence It)

ChatGPT recommends what it recognizes, can verify across trusted sources, and can match to your question, drawing on training data and live retrieval.
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ChatGPT recommendation framework showing search relevance, authority and reputation signals connected to a decision checklist, illustrating how AI selects recommended brands.
NO.
July 28, 2026
8 MIN READ

Compliant AEO for RIAs: Getting Cited Without Tripping SEC/FINRA Rules

Compliant AEO for RIAs means getting cited by AI using substantiated content and disclosed, rule-following testimonials, staying within SEC and FINRA.
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3D illustration of an RIA citation passing through a compliance gateway while following SEC and FINRA rules.
NO.
July 28, 2026
8 MIN READ

GEO for SIEM/EDR/IAM Vendors: Winning Your Sub-Category in AI

GEO for SIEM, EDR, and IAM vendors means making AI place you in the right sub-category and recommend you within it when security teams ask.
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AI optimisation concept with a target, arrow and SIEM, EDR and IAM security categories, representing GEO strategies for becoming the preferred AI recommendation in cybersecurity subcategories.
NO.
July 27, 2026
8 MIN READ

GEO Checklist: 22 Steps to Rank in Generative AI Search

This GEO checklist covers 22 steps to get cited in generative AI search: proven content signals, corroboration, entity strength, and measurement.
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3D illustration of a completed GEO checklist with multiple optimization steps for ranking in generative AI search.
NO.
July 27, 2026
8 MIN READ

Why Competitors Get Cited by ChatGPT and You Don’t

ChatGPT cites your competitor because they built specific advantages you can identify and close: recognition, corroboration, presence, and directness.
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Gold star highlighted by ChatGPT as a preferred source while a competing option is rejected, illustrating why some brands get cited in AI-generated answers and others do not.
NO.
July 25, 2026
8 MIN READ

Half of Software Buyers Now Start in ChatGPT. Is Your Product in the Answer?

About half of B2B software buyers now start their research with AI chatbots. If your product isn’t in the answer, you’re invisible at the start of the deal.
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3D illustration of ChatGPT highlighting a recommended software product among multiple options in an AI-generated answer.
NO.
July 24, 2026
8 MIN READ

How to Optimize for Answer Engines: A 9-Step 2026 Guide

Optimize for answer engines by researching the questions they answer, then structuring your content to be the clear, extractable answer to each one.
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3D illustration of a nine-step answer engine optimization process leading to successful AI search visibility.
NO.
July 24, 2026
8 MIN READ

GEO for Fintech: How to Become the App AI Recommends in Your Category

GEO for fintech means optimizing so AI recommends your app when users ask for the best option in your category, built from the sources AI trusts.
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Fintech app visibility concept showing an AI assistant, verified financial platform, security shield and growth analytics representing GEO optimisation for AI recommendations.
NO.
July 23, 2026
8 MIN READ

Winning “Best [Category] Software” in AI Answers: A GEO Framework

You win “best [category] software” in AI answers by owning your category, earning trusted roundup and review consensus, and giving AI a reason to rank you.
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3D illustration of a software platform being selected as the best category solution in AI answers using a GEO framework.
02 / RECEIPTS

Documented case studies.

ALL CASE STUDIES →
LUXURY TRAVEL
60D
+1,975%  CLICKS

Luxury travel brand ranked #9 vs. Belmond, Virtuoso, A&K

Culinary
30D
£2,262  CHATGPT REVENUE

Cooking school attributed in 30 days

UK research
45D
2x  GOOGLE CTR

UK market research firm moved from position 40.2 → 20.7

Pro services
30D
+462%  impressions

Digital marketing agency doubled clicks, 46 → 92

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