In a single 30-day window, an integrated Technical SEO + AEO + GEO rebuild took this culinary education brand from 4.9K to 6.9K active users, lifted purchases from 208 to 246, and made it the #1 most-visible name in its category across AI search — ahead of Google and Waitrose.
This cooking school had a trusted name and a healthy classes business, but its digital momentum was heading the wrong way. Traffic was down 26% month over month, and the site was effectively invisible to the AI assistants people now use to decide where to learn. Thin schema, weak internal linking, orphaned service pages, and inconsistent Google Business Profile signals left it hard to find, harder to understand, and rarely cited across Google, ChatGPT, Perplexity, and Gemini.
We started where discovery actually breaks: the foundation. Before adding any AI-facing content, Intelitune audited crawlability, indexation, and entity structure, then rebuilt the schema layer across Organization, Course, FAQ, Product, and LocalBusiness. Faster pages, cleaner crawl paths, and sharper page-level clarity gave both search engines and AI crawlers a site they could finally read.
Next, we restructured the core pages around how answers are actually retrieved — mapping entities across the brand, its courses, and its instructors so every page made one thing unmistakably clear. FAQ, How-To, and Review schema turned that clarity into machine-readable answers, improving extraction across Google, AI Overviews, and LLM-driven search.
Finally, we extended the work to the platforms buyers now ask first — ChatGPT, Perplexity, Gemini, Claude, Copilot, and Llama. Page summaries and metadata were written for AI retrieval and citation, brand mentions were strengthened, and local signals were reinforced through Google Business Profile and Bing IndexNow — turning raw visibility into consistent, cited recommendations.
| Metric | Baseline month | 30-day window | GA4-reported growth |
|---|---|---|---|
| Active Users | 4.9K | 6.9K | +81.3% |
| Event Count | 89K | 139K | +109.1% |
| Key Events | 862 | 1.6K | +173.9% |
| Purchases | 208 | 246 | +62.9% |
Growth figures are GA4's own reported change for the 30-day window versus its immediately preceding tracking period — the green badges visible in the dashboards below. GA4's rolling comparison window differs slightly from the full baseline month in the first column, so we quote GA4's reported figures rather than recalculating across the two snapshots.
This was never a vanity-metric win. The same 30 days that lifted AI visibility also moved the numbers a business actually reports on — engagement, key events, purchases, and revenue.
GA4 puts hard numbers on it. The chat-source report below totals:
Breakdown:
chatgpt.com sources account for 785 of the group's 820 sessions (568 + 216, plus one single-session row) — and for every key event and every pound of attributed revenue. The remaining chat referrers in the view (ManyChat, Snapchat) drove zero key events and £0.00.
That direct line — from an AI recommendation to a tracked booking — is what turns AI visibility from a talking point into a measurable acquisition channel.
| Platform | Position | Visibility | Sentiment |
|---|---|---|---|
| ChatGPT | #1 | 100% | 85/100 |
| Perplexity | #1 | 100% | 84/100 |
| Gemini (Google AI) | #2 | 98% | 83/100 |
| Claude | #2 | 97% | 82/100 |
| Llama | #3 | 94% | 81/100 |
| Copilot | #3 | 91% | 80/100 |
More buyers now shortlist options inside ChatGPT, Perplexity, and Google AI Overviews before they ever open a website — so being the cited answer matters. But visibility only counts when engagement and revenue follow, which is why every score here is backed by GA4 and Search Console data.
Measured against every major name in the category — including Google, Waitrose, and leiths.com — this culinary education brand finished #1 in the AI visibility benchmark, holding 96.6% visibility, a 9.0% share of voice, and an 84 sentiment score.
Intelitune completely revolutionized our digital visibility. In just one month, we saw massive growth not only in traffic and conversions but also in how AI platforms recognize and recommend our brand. We've gone from hidden to the most visible cookery school online even ranking above Google and Waitrose!
The headline isn't #1 visibility on its own — it's that the same window delivered +81.3% active users, +173.9% key events, and +62.9% purchases. Rankings that don't move the business don't count.
Schema, entity mapping, and clear content relationships give AI systems the confidence to retrieve, summarize, and cite the right brand — accurately and repeatedly.
Answer-engine and generative optimization compound on a solid base. With technical SEO, internal linking, and structured data already fixed, AEO and GEO had something worth amplifying.
This wasn't attribution guesswork: GA4 traced all 124 key events and the full £2,262.00 in revenue to chatgpt.com traffic — 785 sessions in all — proof that AI search can be a trackable acquisition channel, not just an awareness play.
Trusted by businesses already showing up in AI search.
All six clients began with this exact audit. Documented outcomes inside the case study library.
