In 45 days, an integrated Technical SEO + AEO + GEO rebuild took this UK market research firm from 1.3K to 2.9K active users, doubled its Google CTR, and cut average position from 40.2 to 20.7 — while earning citations across Perplexity, Google AI Mode, and Gemini.
This market research firm carried real authority offline — decades of category credibility — but almost none of it was reaching the screen. A fragmented technical setup throttled crawling, Core Web Vitals lagged, and the site sat at an average Google position of 40 with a 0.3% CTR. Worse, it was nearly invisible to the AI assistants buyers now use to shortlist research partners, with weak entity signals across ChatGPT, Perplexity, and Gemini.
We began with the plumbing. Intelitune ran a full technical diagnosis — crawlability, indexation, duplicate content, orphan pages, and Core Web Vitals — then fixed the canonical and indexation issues holding the site back, tightened internal linking, and rebuilt the foundation so both search engines and AI crawlers could read the site's relevance cleanly.
Next, we made the content legible to machines. The schema and entity layer was strengthened across the brand, its services, FAQs, and thought-leadership content, and service pages were rewritten around intent-based queries, semantic clusters, and featured-snippet patterns — so the right page surfaced for the right question across both search and AI systems.
Finally, we built for generative search and UK authority. That meant content structured for AI retrieval and citation, citation-worthy proprietary statistics, expert-led E-E-A-T signals, UK-specific landing pages, Bing IndexNow integration, and consistent local citations — the raw material AI models draw on when they name a research partner.
| Metric | Before | After | Growth |
|---|---|---|---|
| Google Clicks | 919 | 1.06K | +15.3% |
| Google CTR | 0.3% | 0.6% | +100% |
| Google Avg. Position | 40.2 | 20.7 | +48.5% |
| Bing Clicks | 61 | 89 | +45.9% |
| Bing CTR | 0.2% | 0.29% | — |
The search win here was efficiency, not just reach. In Google Search Console, clicks rose while CTR doubled and average position climbed from 40.2 to 20.7 — even as impressions fell. Fewer but better-qualified impressions converting at a higher rate is the signature of visibility concentrated on high-intent queries, exactly where a research buyer is close to choosing.
The search gains didn't stop at the SERP — GA4 shows the same window brought real people onto the site and kept them engaged.
That matters: rankings that don't produce users are a vanity metric. Here, active users, new users, and event volume all climbed alongside position and CTR.
| Platform | Avg. Position | Visibility | Sentiment |
|---|---|---|---|
| Perplexity | 2.6 | 54.5% | 80/100 |
| Google AI Mode | 4.5 | 32.1% | 77/100 |
| Gemini | 5.1 | 29.9% | 74/100 |
| ChatGPT | 3.5 | 7.1% | 75/100 |
AI visibility improved across every model tracked, led by Perplexity (54.5% visibility at a 2.6 average position) and Google AI Mode (32.1%). Crucially, it wasn't a standalone score — it was underwritten by the same run of stronger search performance and user growth, which is what makes an AI citation durable rather than incidental.
Benchmarked against the biggest names in UK research — Kantar, Ipsos, Nielsen, and YouGov — this market research firm reached #7 for AI visibility, holding 38% overall AI visibility (47.1% on the benchmark's trailing 30-day average) and 15 top-3 positions for high-value market research terms. Ranking among category giants makes the movement more meaningful than a standalone score.
“The results speak for themselves. In just 45 days, Intelitune didn't just improve our rankings, they future-proofed our entire digital presence. We're now being cited by AI platforms as the go-to market research authority in the UK. The ROI has been exceptional.”
The biggest search gain wasn't more impressions — it was better ones. Average position climbed from 40.2 to 20.7 and CTR doubled, concentrating visibility on the queries that actually convert.
Schema, service-level structure, and stronger entity connections gave AI models a site they could interpret and cite with confidence — the difference between being crawled and being recommended.
Google, Bing, GA4, and AI visibility benchmarks pointing the same direction is far harder to dismiss than any single dashboard. Triangulated proof travels further with buyers.
Technical fixes, content restructuring, AI-extraction patterns, and local authority didn't just add up — they compounded. Each layer made the next more effective than it could have been alone.
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